Executorium.com Company Page as a Landing Page
For just the estates segment of your business
Create a Company Page With Authority (For SEO)
Unlike a general website, a landing page is concise, targeted, and conversion-focused.
It should help an executor quickly understand who you are, what you do, in a concise, direct, way.
Create a Company Page with Executor Solutions (For UX)
Speak directly to executors. Your company page should clearly explain what you do for estates, where you provide services, and what families and executors will experience with your company. And a call to action!
How to Maximize Your Company Page
Use the following areas to strengthen your page and improve trust, visibility, and engagement.
Social Media Links
Add links to your company’s social media pages. These links help demonstrate authenticity,
show that your business is active, and may help grow your audience.
Custom Links
Include links to estate-related content on your website, blog, or external profiles.
Good examples include:
- Estate service pages on your website
- Helpful blog articles
- Company background or “About” pages
- Professional profiles
- Educational resources for executors
- Case studies or service examples, when appropriate
- Executorium will post these. Send email to info@executorium.com.
Primary Contact
Include a clear primary contact so executors know exactly who to reach out to. Add:
- Contact name
- Title
- Specialty or estate-service focus
- Email address
- Phone number
- LinkedIn Profile
A strong contact section gives your call to action a real person and makes the page feel more trustworthy.
Estate Services Description
Aim for 300+ words in your Estate Services Description. This helps search engines
better understand and value your company page.
Your description should answer the questions an executor is likely asking:
- Who are you?
- What services do you provide for estates?
- Where do you provide those services?
- Why should an executor trust you?
- How do you help make the estate process easier?
- What should someone do next?
Focus on demonstrating Experience, Expertise, Authoritativeness, and Trustworthiness,
often referred to as E-E-A-T. Explain your role clearly, avoid vague marketing
language, and speak directly to the needs of executors.
Make it easy for an executor to understand your value.
Clear Call to Action
Create an actionable reason for them to connect..
- “Schedule a consultation”
- “Call our estate services team for a process overview””
- “Request an estimate”
- “Contact our primary estate specialist”
- “Learn how we can help with your estate”
Helpful Tips
A little keyword research can help improve your page. Consider using tools such as
Google Keyword Planner to find phrases executors may search for in your service area.
ChatGPT can also be a helpful tool for drafting, editing, and improving your Estate Services Description. Use it to create a first draft, strengthen the tone, organize your services, and make the content more executor-focused.
Add a Video...
Tell What we do: For executors dealing with probate or estate tasks, a short video can humanize the company and explain a stressful process more clearly than text alone.
Helps SEO indirectly: Video can improve engagement, time on page, page authority.
Helps executor directly: Good video can connect providers with estates that need their capabilities.
Publisher’s Message
The presence of estate service providers and commercial solutions benefits executors.
Awareness of solutions helps executors move estates forward.
We list estate service providers for this reason.
County Listing
Every US county or jurisdiction has a county page where executors can find categories of services & providers local to the estate. In this view, executors may also discover services available that they did not know about, i.e., mediation, grief support, etc. There is no charge for a County listing in a business’s physical home county.
Company Page
Every founder company has a free company page linked from the County page. These pages should focus on the services a company offers to an estate. Contact info, social media links, custom links, in addition to a strategic services description, help an executor understand the offering and approach of the company.
Don’t have an Executorium Listing and Company Page yet?
Click HERE and set one up in under 5 minutes.
Company Page FAQ
What is the cost for an Executorium company page?
At the moment, there is no cost for a Full Company Page.
You can register for free and publish your company page.
What is the cost to be listed as an Estate Service Provider in our county?
You can register for free and publish a listing in your local county.
What if we want to show in more than one county?
Executorium lists companies in their home county. Additional county listings are available for a one-time fee.
Can companies be listed in more than one category?
Yes. Companies can be listed in additional categories for a one-time fee.
How many words should we have in our Estate Services Description?
We recommend about 300 words to help build page authority and clearly explain your estate services to executors.
Can Executorium help us get our company page optimized?
Yes. Executorium can help optimize your page into an executor-facing, estate-service-focused landing page.
Do you have an example of a good company page, optimized?
Thank you,
Executorium.com
