Founders' Corner

Directory Company Page as a Landing Page

Executorium.com Resources for Estates

At its core, Executorium.com is built around the executor experience.

We are guided not only by the mission, “Be a Resource for Executors and Estates,” but also by the commitment to create a supportive space.

Adjacent to this primary purpose is a solution for estate professionals
to reach estates.

Publisher’s Message

The Estate Service Providers Directory creates a view that immediately benefits executors:  awareness of “What’s out there?” and “Who’s out there?”

Executors and Personal Representatives of estates are likely new and unfamiliar with this business environment, so this fundamental function serves a practical purpose:
Visibility of services available to estates.

This presents a need and marketing opportunity for estate service providers.

Founders will have free Full Company Pages as long as we can confirm you’re in business.

County Listing

Every US county or jurisdiction has a page where executors can find categories of services & providers local to the estate.  In this view, executors may also discover services available that they did not know about, i.e., mediation, grief support, etc.  There is no charge for a listing in a business’s physical home county.

Company Page

Every listing founder company has a free company page.  These pages should focus on the services a company offers to an estate.  Contact info, social media links, custom links, in addition to a strategic services description, help an executor understand the offering and approach of the company.

Maximize Your County Listing...

  1. The first line of the estate services description will preview under a company’s county listing.  Start strong. Get right to the point.
  2.  We highlight all founders.  That little green rectangle is to help you stand out.
  3. When you click your company name, visitors go to your company page…

Maximize Your Company Page...

Executorium organized the company pages to use the category, county, and state for natural search engine optimization/taxonomy.

To build on that foundation and make your page an optimized marketing tool aimed right at the estate demographic...
  1. Social Media: Provide links to your social media pages.  This helps authenticity and may help grow your audience.
  2. Custom Links: Provide links to estate subject matter on your website, blogs, and external content about your company.
  3. Primary Contact: Include a contact name, title, specialty, and email to ensure your call to action has a go-to contact!
  4. Estate Services Description: 300+ words will help search engines value your company page.
    What should executors know about you? Focus on who you are, what you are, and where you service, why, and how, as you demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Include a Call To Action.
    Tip: A little keyword research will help!  (Use Google Keyword Planner)
    Tip: ChatGPT can be a great help in this task!
Why?
  • Power-up an existing company page into an estate-specific landing page.
  • Company pages already show in search results.  Achieve a higher search ranking.
  • Estates can be a challenging audience to reach.  Executorium presents a respectful solution…
    Company Pages!

Founders!

We appreciate you.  We built Executorium.com on top of your early interest.  
Someday, we don’t know when, we will split the company pages into Full Company Pages and Basic Pages. FYI.
Basic pages will be free.  Full company pages, the ones described above, will be fee-based.
But not for Founders.  Founders will have free Full Company Pages as long as we can reach you to confirm you’re still in business.
We’re building something impactful here, an asset for executors.  We’re thankful you’re a part of it.

Thank you,
Executorium.com

Resources for Estates